With the rise of visual design tools like Figma and powerful website builders like Breakdance, entrepreneurs and designers have more options than ever to bring their visions to life. This article will guide you through the process of converting Figma to Breakdance, specifically focusing on how to optimize product pages for ecommerce success. We’ll explore best practices, tips, and techniques to ensure your product pages not only look great but also drive conversions and enhance the overall user experience.
Table of Contents
- 1 Steps to Convert Figma and Breakdance
- 1.1 Step 1: Designing Your Product Page in Figma
- 1.2 Step 2: Exporting Assets from Figma
- 1.3 Step 3: Setting Up Breakdance
- 1.4 Step 4: Creating the Product Page Structure
- 1.5 Step 5: Implementing Product Images
- 1.6 Step 6: Crafting Compelling Product Descriptions
- 1.7 Step 7: Implementing Call-to-Action Buttons
- 1.8 Step 8: Adding Price and Availability Information
- 1.9 Step 9: Incorporating Customer Reviews
- 1.10 Step 10: Suggesting Related Products
- 1.11 Step 11: Adding Trust Signals
- 1.12 Step 12: Optimizing for Mobile
- 1.13 Step 13: Implementing SEO Best Practices
- 1.14 Step 14: Adding Interactive Elements
- 1.15 Step 15: Testing and Optimization
- 2 Conclusion
Steps to Convert Figma and Breakdance
Step 1: Designing Your Product Page in Figma
The first step in the process is to create your product page design in Figma. When designing for ecommerce, keep these key elements in mind:
- Clear product images: Showcase your product with high-quality, zoomable images from multiple angles.
- Prominent call-to-action (CTA) buttons: Make your “Add to Cart” or “Buy Now” buttons stand out.
- Detailed product descriptions: Provide comprehensive information about your product’s features and benefits.
- Price and availability: Clearly display the price and stock status.
- Customer reviews: Include a section for user-generated content and ratings.
- Related products: Suggest complementary items to increase average order value.
- Trust signals: Display security badges, return policies, and shipping information.
When designing in Figma, organize your elements into logical groups and use consistent naming conventions. This will make the conversion process to Breakdance much smoother.
Step 2: Exporting Assets from Figma
Once your design is complete, you’ll need to export the necessary assets for use in Breakdance. This typically includes:
- Images: Export product photos, icons, and other visual elements as PNG or JPG files.
- SVG files: For logos and vector graphics, export as SVG for scalability.
- Color palette: Note down your color scheme’s hex codes for easy implementation in Breakdance.
- Typography: Make a list of the fonts used in your design.
- Measurements: Take note of key dimensions, padding, and margins used in your layout.
Figma allows you to export assets easily by selecting the desired elements and using the export function in the right sidebar.
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Step 3: Setting Up Breakdance
With your assets ready, it’s time to set up Breakdance on your WordPress site. If you haven’t already, install and activate the Breakdance plugin. Familiarize yourself with the Breakdance interface, including the Global Settings, where you can set up your color palette and typography.
Step 4: Creating the Product Page Structure
In Breakdance, start by creating a new template for your product pages. Use the following steps to build the basic structure:
- Set up the page layout: Create sections for your header, main content area, and footer.
- Add a container: Within the main content area, add a container to hold your product information.
- Create columns: Divide the container into columns for product images and details.
- Insert elements: Add image galleries, text boxes, buttons, and other necessary elements to match your Figma design.
Remember to use Breakdance’s responsive settings to ensure your page looks great on all devices.
Step 5: Implementing Product Images
Product images are crucial for ecommerce success. Here’s how to optimize them in Breakdance:
- Use Breakdance’s Image element to add your main product image.
- Implement an image gallery for additional product views.
- Enable zoom functionality to allow customers to see product details up close.
- Optimize image sizes for web to ensure fast loading times without sacrificing quality.
- Use alt text for all images to improve accessibility and SEO.
When setting up your image gallery, consider using Breakdance’s Slider or Lightbox elements for a more interactive experience. These features can help showcase your product from different angles and provide a more engaging user experience.
Step 6: Crafting Compelling Product Descriptions
Your product descriptions should not only inform but also persuade. Here’s how to implement them effectively in Breakdance:
- Use the Text element to add your product title and description.
- Format your text to match your Figma design, adjusting font sizes, weights, and colors.
- Utilize bullet points or icons to highlight key features.
- Incorporate persuasive copywriting techniques to emphasize benefits over features.
- Consider using Breakdance’s Tabs element to organize detailed product information into easily digestible sections.
Remember to keep your descriptions scannable and concise while providing all necessary information. Use Breakdance’s typography settings to ensure readability across all devices.
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Step 7: Implementing Call-to-Action Buttons
Your CTA buttons are critical for driving conversions. Here’s how to make them stand out:
- Use Breakdance’s Button element to create your “Add to Cart” or “Buy Now” buttons.
- Match the button styles to your Figma design, paying attention to colors, shapes, and hover effects.
- Make buttons large enough to be easily tapped on mobile devices.
- Use action-oriented text that creates a sense of urgency.
- Position your CTA buttons prominently on the page, ensuring they’re visible without scrolling on most devices.
Breakdance allows you to customize button styles extensively, so take advantage of this to create visually appealing and effective CTAs.
Step 8: Adding Price and Availability Information
Clear pricing and availability information is crucial for customer decision-making. Implement these elements as follows:
- Use the Text element to display the product price prominently.
- If applicable, show both the original and discounted prices to highlight savings.
- Implement a stock status indicator using Breakdance’s Icon and Text elements.
- Consider using Breakdance’s dynamic fields to pull real-time pricing and inventory data from your ecommerce platform.
Ensure that this information is easily visible and updated regularly to maintain trust with your customers.
Step 9: Incorporating Customer Reviews
Social proof can significantly boost conversions. Here’s how to add customer reviews to your product page:
- Create a dedicated section for reviews using Breakdance’s Section element.
- Use the Repeater element to display multiple reviews in a consistent format.
- Implement a star rating system using Breakdance’s Rating element.
- Consider adding a form for customers to submit their own reviews.
- If possible, integrate with a review platform to automatically pull in and display customer feedback.
Displaying genuine customer reviews can help build trust and provide valuable insights for potential buyers.
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Step 10: Suggesting Related Products
Upselling and cross-selling can increase your average order value. Implement related product suggestions like this:
- Create a new section at the bottom of your product page for related items.
- Use Breakdance’s Grid or Slider element to display product thumbnails.
- Include brief product names and prices for each suggested item.
- Link each suggestion to its respective product page.
- If your ecommerce platform allows, use dynamic content to automatically populate this section based on the current product or customer browsing history.
This feature not only increases potential sales but also improves the overall shopping experience by helping customers discover relevant products.
Step 11: Adding Trust Signals
Building trust is essential in ecommerce. Incorporate these elements to reassure your customers:
- Use Breakdance’s Image element to display security badges and certifications.
- Create an FAQ section using the Accordion element to address common customer concerns.
- Clearly state your shipping and return policies using the Text element.
- Consider adding a live chat feature for immediate customer support.
- Display logos of well-known brands or media outlets that have featured your products.