Migrating from Contentful to WordPress might seem like a straightforward process. However, if not handled properly, it can lead to data loss, performance issues, or even a complete website breakdown. Whether you’re switching platforms to improve SEO, save costs, or gain more control, you need a clear strategy.
This article covers everything you need to know about a seamless migration. From planning and data transfer to testing and go-live tips, we’ll walk you through the steps. You’ll also learn how to avoid the most common pitfalls that businesses often face during the process.
Table of Contents
Why Migrate from Contentful to WordPress?
Before we look at the how, it’s important to understand the why. Here are some common reasons businesses move from Contentful to WordPress:
- Lower ongoing costs: Contentful is a headless CMS with tiered pricing, which can be expensive. WordPress, on the other hand, is open-source and has a huge plugin ecosystem that reduces development costs.
- Ease of use: WordPress is user-friendly. Even non-developers can manage content easily using its intuitive dashboard.
- Better SEO control: WordPress offers a wide range of SEO plugins like Yoast and Rank Math. This makes on-page optimization simple.
- More flexibility: WordPress supports both headless and traditional CMS setups. It’s ideal if you want flexibility in design, layout, and content management.
Now that the benefits are clear, let’s break down the migration process.
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Step-by-Step Guide for Contentful to WordPress Migration
Start with a solid plan. List all the content types in Contentful, such as blog posts, landing pages, media, and custom content models. Then map them to how they should appear in WordPress.
Create a checklist:
- Identify all data types
- Define WordPress post types
- Choose the right theme or page builder
- Decide on manual or automated migration
This phase sets the foundation. A clear content map ensures nothing gets left behind.
Step 1: Choose the Right WordPress Setup
Before migration, ensure your WordPress environment is ready. That includes:
- Hosting (preferably managed WordPress hosting like WP Engine or SiteGround)
- Theme selection (custom or pre-built)
- Necessary plugins (for SEO, caching, forms, etc.)
Also, consider if you want to use the block editor (Gutenberg) or page builders like Elementor or Beaver Builder. Your decision will affect how the migrated content is styled and displayed.
Step 2: Export Data from Contentful
Contentful allows content export via its Content Management API. Use the Contentful CLI to export all entries, assets, and content models in JSON format.
Command example:
contentful space export --space-id <SPACE_ID> --management-token <TOKEN>
Store the output in a safe location. This data file will be the source for your WordPress import.
Step 3: Transform the Data for WordPress
WordPress doesn’t accept raw JSON files. You’ll need to convert the data into a format WordPress understands—typically XML or CSV. This may require a custom script in Node.js or Python. Alternatively, you can hire a developer or use a third-party service like:
Transform your JSON data into posts, pages, or custom post types. Make sure fields like title, content, categories, tags, and media are correctly mapped.
Step 4: Import into WordPress
Once your data is ready, you can import it using:
- The WordPress Importer plugin (for XML files)
- WP All Import (great for CSV and complex structures)
- Custom scripts for advanced cases
Test the import process in a staging environment first. This lets you fix formatting issues, check media files, and ensure everything is mapped properly.
Step 5: Handle Media Files
Contentful stores assets with URLs, not physical files. To import them into WordPress:
- Use a script to download images from Contentful
- Upload to the WordPress media library
- Update image URLs in your content
Many import tools can automate this, but always double-check broken links or missing images after migration.
Now that your content is in place, rebuild your menus, sidebars, and footers. In WordPress, use Appearance ⟶ Menus to set up your navigation. Also, configure any widgets, categories, and tags. Make sure internal linking is preserved and redirects are set for old URLs.
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Common Pitfalls to Avoid
Even seasoned developers can make mistakes. Here are the most frequent issues—and how to avoid them.
Ignoring SEO Impact
A migration can impact your SEO if not done carefully. Always:
- Maintain the same URL structure (or set proper 301 redirects)
- Use an SEO plugin to manage meta tags and schema
- Submit updated sitemaps to Google Search Console
Forgetting Custom Content Types
Contentful often uses custom models. If you don’t recreate these properly in WordPress using CPTs (Custom Post Types), you’ll lose data or display content incorrectly.
Skipping the Testing Phase
Never migrate directly to a live site. Use a staging environment to:
- Test imported content
- Fix broken links and formatting
- Verify plugin compatibility
Only move to production once everything is polished.
Underestimating Time and Resources
Don’t assume it’s a one-click process. Custom migrations require:
- Technical expertise
- Time for scripting and testing
- Budget for tools or developers
Always plan for delays and allocate resources accordingly.
Post-Migration Checklist
Once everything is in place, go through this final checklist:
- Content and images look correct
- URLs and slugs are preserved
- Redirects are working
- SEO plugins are configured
- Forms, popups, and CTAs are active
- Google Analytics and Search Console are connected
- The site is backed up
Run performance tests and use tools like GTmetrix or PageSpeed Insights to optimize your new site.
Conclusion
Migrating from Contentful to WordPress isn’t just about moving data; it’s about ensuring your content, SEO, and user experience remain intact. With the right plan, tools, and testing, you can avoid common pitfalls and enjoy the flexibility WordPress offers.
Take it slow, test thoroughly, and never compromise on quality. If needed, don’t hesitate to bring in a professional developer or migration expert to assist. Your website’s performance and SEO depend on getting this right.
